Through the years, Apsara Ice Creams collected data on customers visiting their stores using Thrive’s precursor, Hashtag Loyalty. Their database grew to lakhs over time, and the same was used as a high-quality target audience for their campaigns.
As for the communication medium, they took a step beyond the conventional SMS route and chose Thrive’s new WhatsApp campaigns feature.
The challenge -
The solution -
Apsara Ice Creams turned to the newly introduced WhatsApp campaigns on Thrive. Here are the benefits of the same:
The data enabled hyper-targeting possibilities based on:
The impact -
WhatsApp campaigns delivered to hyper-targeted campaigns were expectedly a resounding success. Check out the impact:
Send WhatsApp campaigns for your brand too. Contact us at email@example.com to learn how!