An Open Note to Restaurants

3 Minutes

What is Thrive all about?

1. A young, dynamic company changing the way people order food in India

2. Our Direct Ordering solution helps restaurants build their own online ordering platforms

3. Our Consumer App is live in beta for users in Mumbai and helps restaurants with demand generation

Why do we do what we do?

We want restaurants to break free from dependencies on platforms, and take control of their business. On the consumer side, there’s a need for an app that enables organic food discovery, instead of sponsored and algorithmic discovery.

Our traction?

As of today, the Thrive app is live in beta for users in Mumbai. Over the next few months, we’ll be launching in Bangalore, Delhi NCR, and Pune. Within the next year, we aim to be a Pan India solution.

Why do we want to work with you?

1. Our motto has always been - build for restaurants, with them!

2. We want to build a strong community of merchants who understand that we’re in our nascent stages, and don’t have all the answers right now.

3. And those that are willing to stick around while we work on finding them.

Why you should work with us -

1. We’re new age and our approach is fitting for the changing times as opposed to the old-school way

2. We’re working towards making food commerce better for every stakeholder in our ecosystem

3. We’re fostering a community of consumers and restaurant owners who truly care about food, putting it at the front and centre of everything we do

Why should you not work with us?

We’re not a billion-dollar company (yet) That’s it, that’s the only reason.

How are our investors (JFL and TCCC) collaborating with us?

Jubilant FoodWorks - JFL pioneered delivery in India with Domino’s, we’re looking to take learnings from their insights and expertise to streamline our operations and push traffic to the platform

Coca-Cola India Pvt. Ltd. - We're working together to improve the online ordering experience for consumers by improving availability of beverages online. This also includes improved margins for restaurants on beverage sales, more on this later.

How are we different from other aggregators in the space?

1. Organic food discovery instead of discovery driven by discounts

2. You don’t have to rely on an algorithm to be seen, or pay for ads!

3. Low & fair commission

4. We give you complete access to your customer data

*Disclaimer: Your customer data is your own, and no one apart from Thrive has access to it*

Why take on the two dominating aggregators in the space?

It’s simple; a big problem requires a radical solution. We believe India is ready for a 3rd platform to turn to for food ordering, and we aim to capitalise on 10% of the market share over the next year.

A plea to restaurants -

We have one-of-a-kind differential pricing for acquisition (14%) vs retention (10%) of consumers, apart from free onboarding onto the application. We put a lot of thought into our pricing module, let’s stick to it - stop negotiating!

How can you help us achieve our mission?

1. List your restaurant on the application using this link.

2. Spread the word about the consumer app to friends, family, and counterparts. It's live in Mumbai for you to use, download now!

3. Refer restaurants you love to join Thrive

4. Join our journey as we change food ordering in India

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Thrive Now is a modern online ordering solution for restaurants. Gain control over your business, and grow your brand on your own terms.

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