6-Point Formula to Improve Cart-to-Purchase Conversion

2 Mins

Improving the conversion rate for your restaurant shouldn’t be a hit or miss. Here are 6 easy steps to get you there.

Maintaining your menu hygiene and employing other best practices can increase the add-to-cart conversion rates for your restaurant. Things like offers, categories, banners, images, recommended items, and more can give your restaurant’s Thrive store the boost it needs. It’s not too complicated, let’s dive in!

We did some digging and here’s where your customers may be dropping off!

  • Add to Cart
  • Checkout Page
  • Payment Page
  • Location Page (for Multi-Outlet brands)

Don’t worry, we found the problem, we have a solution too!

Activate Public Offers

Set up promo code-based public offers such as discounts, free delivery, BOGO and more!

These can boost your conversion rates by 70%

Enable Auto-Apply Offers

Customers can often miss noticing offers, simply enable auto-apply for the same so they reflect for customers on adding items to their carts!

We’ve seen this bump conversion rates by 25%

Be Smart About Menu Categories

Keep it simple for customers, segregate your menu into categories by cuisines, courses or dishes and keep them between 4 to 8 only!

We’ve noticed menus with 4 to 8 categories outperform the average conversion rate by 40%

Mark Recommended items

Nothing draws customer attention like Recommendations. Mark the popular items on your menu such as chef’s special, crowd faves, and trending, ad Recommended.

A menu with Recommended items has up to 25% higher conversion rate than the rest

Say it with Banners

Want to highlight an offer, a new dish, or festive specials? Banners are a great visual cue to convey the same.

We’ve seen Banners improve conversion rates by 17%

Item Images are a Must

Help customers visualise what their food looks like, and add images to items on your menu!

Items with images help improve conversions by 7%

Check these out for inspiration!

Le15

NOTO - Healthy Ice Cream

Keventers

Need help? Reach out to our Success Team at success@hashtagloyalty.com.

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